Last summer I wrote a blog for my day job about the importance of messaging (for the purpose of clarity) in media interviews and about my insanely wonderful experience at the ATX Television Festival with the cast of Gilmore Girls. I'll copy it below this post if you’re interested.
The most important takeaway I emphasized for the audience reading it was that media statements should always be carefully crafted and rehearsed so that they can’t be misunderstood regardless of the interpretation. But, for our gain I mainly wanted to share and get your feedback on how likely the scenario of more Gilmore Girls YOU think we have?!
Thankfully (as you very well know) TV magic has occurred, since last summer, bringing Scott Patterson’s conversation with those beloved Gilmore Guys to life. Today Netflix, along with Warner Brothers, is currently filming a revival for the Gilmore Girls in Stars Hollow, or Burbank if you want to be technical. And, to our delight, Entertainment Weekly even provided insanely great graphics in this weeks' issue.
And now, once again, we’ve gotten our hopes up with two recent (and completely unrelated) statements made to the media. One from Dan Palladino himself and one from Sutton Foster.
Here are the links to both interviews. We’ll be curious to see if these slips of the tongue were in fact carefully planted seeds or just comments to make us dream about the possibilities.
Sutton Foster’s “probably not on this round” reply to the question of whether or not she’ll film more scenes can be viewed here, http://hollywoodlife.com/2016/04/11/sutton-foster-gilmore-girls-role-revival-interview-video/, leaving us to wonder..."wait, is there more to come?!"
And, Dan Palladino’s reply to whether or not this is the last time we’ll see Stars Hollow in its glory, can be read here http://www.ew.com/article/2016/04/08/gilmore-girls-revival-more-episodes, leaving a glimmer of hope that if all goes well we may get even more Gilmore in our world.
What’s your guess? Do you think Amy’s final four words will be the grand finale or do we have more to discuss for years to come? I mean, after all, their record for rumors is looking like the odds are ever in our favor!
Here’s the original post, looking back it’s almost as if Scott said this without approval and later retracted it until the terms were decided!
Say What You Mean and Mean What You Say
This weekend I had the opportunity to attend The Gilmore Girls reunion at the ATX TV Festival. Without contest, this has been my absolute favorite series to watch and revisit over the past decade and the media coverage leading up to the reunion did an incredible job of reminding the fans why we loved the show and its characters so much. If you haven’t read about the reunion at some point in the past few months, I’m just going to assume you were unplugged on a fabulous vacation somewhere on a remote island.
For my fellow fans, I want to tell you that it was surreal and amazing. My husband and I were in the right place at the right time minutes before the Friday Night Lights screening outside of Hotel San Jose when the world’s greatest (what?! I already told you I am a devoted fan) fictional band, Hep Alien, made an entrance and played a surprise set. Coincidently, we were standing towards the back of the crowd when my favorite fellow (TV, not real life) twin parents, Lane (Keiko Agena) and Zach (Todd Lowe) along with their sons godfather, Brian (John Cabrera), exited the hotel’s side entrance a bit later that evening. What a treat to grab a quick photo opp, and that was just the beginning of the weekend.
The next night, as I waited for the doors of the Paramount Theatre to open, one by one, the cast arrived on the red carpet, literally an arms length in front of me at times. There, right before my eyes, were so many of my favorite cast members. I saw the real-life people behind the characters of Jackson, Michele, Logan, Dean, Jess, Rory, Lorelei, Luke, Emily, Paris and Miss Patty. I’m still so pleased this really happened and I got to witness it.
Minus the stampede that evoked mass hysteria for a few moments after the beginning of the line was established, which was expected, and the handful of ambulance rescues that came for the out-of-town girls fainting in the Texas heat, the reunion was incredible and full of emotion for the crowd. There were cheers, tears and laughter as we all soaked up the memories of Stars Hollow with the cast and creator. To see a slightly edited reunion for yourself, go to http://www.ew.com/article/2015/06/08/watch-gilmore-girls-atx-festival-reunion-panel.
The reason why I believe this event created a teachable moment in our line of work is the lesson about the significance of carefully delivering your message to the media at all times, no matter how small the media outlet or how insignificant you think the conversation might be in the grand scheme of things.
In a recent interview on the Gilmore Guys podcast leading up to the festival, Scott Patterson “Luke,” whose character I love, innocently mentioned that there have been some conversations when asked about the potential for a Gilmore Girls movie. With the reunion ahead, this allowed millions of fan hopefuls to believe there may actually be a movie in the works. In fact, I thought the festival might be the platform for an announcement. To be more specific, in the interview Scott said, “there are talks going on at the moment.” He later said, “I can’t really go into any details, but there is some activity. I’m hopeful, and I’m in. I think it would be a big event, and I think it would be a great fan celebration.”
All these things are true, lots of people are talking about a movie and there is activity. Unfortunately, as we found out Saturday those talks aren’t amongst the people that can make it happen nor is the activity coming from the show’s creator, Amy Sherman-Palladino’s pen. As he clarified at the reunion, when he sort of apologetically admitted that he got so many fans excited by one statement on a podcast that didn’t really have that much merit. It seemed as though there are always talks about a movie and he didn’t want to say there weren’t “people” talking about it. He followed up with his hopes for a movie himself by saying “It’s kinda time, don’t you think?” No hard feelings Scott, you’re just the example in today’s lesson on crafting an explicit message when it comes to dealing with the media.
More to the point, when it comes to media relations, you have to say what you mean and mean what you say, every, single time. Your words, when spoken to the media, live long after they’re said in an interview. They show up in print and/or broadcast, only moments before they are spread across social media platforms to be reposted time and time again. Most people know not to make “off the record” comments you’d rather not see printed, but sometimes you have to go a step further and say exactly what you mean so it doesn’t get misconstrued, even if it’s the truth. Just ask Luke’s on-screen love interest, Lorelei Gilmore, how she learned the hard way in season 5, episode 21 when referencing her mom, Emily Gilmore, in an interview not knowing those off-color remarks would be printed in a story about the Dragonfly Inn.
Here are a few articles highlighting my illustration from around the web. There are likely dozens more where these came from. Like I said, everyone seemed to be talking about this event.
Hinting at a Gilmore Girls Movie
The Truth Comes Out
Sadly, Amy Sherman-Palladino put the rumors to rest this weekend saying "I'm sorry, there's nothing in the works at the moment. But here's the good thing: Nobody here hates each other; that's a very important step. It would have to be the right everything. Right format, timing, budget. It would have to be honored in a certain way. If it ever came around, I think we would all jump in and do it." That’s when the entire cast nodded in agreement. As for the format, Amy Sherman-Palladino said she didn't know, "because it's not real,"but she promised that if it did, "we'll do it correctly."
Most of the time, when you say something you don’t mean and it gets relayed to an attentive audience it creates much more of a problem than a fun, fan frenzy. That’s why it’s important to get media training ahead of your interviews, to have talking points ready, to know what you need to emphasize and which details you need to share. It’s also important to anticipate questions you might be asked so you have an answer ready that’s not only is true, but is delivered with clarity. In short, our job is to handle the nuances of media relations, so you can do what you do best.
The lesson here is that fans, eager to hear what they want, were listening to Scott’s every word ahead of the reunion, and likely your loyal brand ambassadors, customers, clients, patients or fans are too. While a movie teaser sure drummed up some excitement (and nearly broke the internet), it could have easily been a PR stunt to increase the excitement and anticipation for the reunion. Most brands don’t get so lucky when saying statements in an interview that could be misleading, they get called out and penalized. So while this was all in good fun and, by my account, the only ones who got hurt were the fans that passed out from the Texas heat, in nearly every other instance it’s crucial to stick to the facts and hone in on the messaging that leads to clear conclusions in your media interviews.
(And yes, in case you’re wondering, it was thrilling for me to write a blog post on the Gilmore Girls and call it work!)
Yesterday I was wearing one of my favorite shirts. Okay, so they are admittedly all my favorite at some point. Let’s just say it was my “shirt of the week”. Well now I have to tell you, it was the “There Should Be A Thousand Yellow Daisies” shirt. I love the yellow on gray and thought, I wonder if people feel the same way I do about these shirts and appreciate the craft.
You see, I love them. I really do. I love the feel, the designs and the way they wear over time. Most shirts shrink, but I swear these shirts adapt to fit perfectly. And, even though they run a bit small to begin with (consider ordering up a size, or two, if you like a less fitted shirt), I think they become broken in quickly. I’m also a lover of all things vintage and appreciate the way water based ink fades. You know, so you don’t have that “new haircut” look every time you wear your shirt.
From what I’ve learned, I think water based inks are better for the environment and in my humble opinion I think they wear better over time. If you want to extend the life of your shirt, we suggest that you wash it inside out in cool water and dry it on low heat or save the earth and hang dry it.
And, since I’m not sure if you’ve seen the process done I’ll include a few photos from a shirt we printed today. It’s manual labor for sure, and there are so many steps that I can honestly say every shirt is a work of art! We’re so proud of our little operation here and we hope you love your shirt as much as we love making them! After all, it’s 2016 and most of your clothes aren’t crafted by hand, especially not your tee shirts. If you ever have a question about our screen printing process, just ask. We'd love to tell you all about it!
When the news of Netflix's Gilmore Girls revival broke last Friday we celebrated! And then we made a tooooooon of shirts. Bustle's Instagram account, which we adore, even shared a photo of a few of their editors in our tees!
Coincidently, a few hours before the news broke, we added our new Stars Hollow shirt to the shop. Timely, yes. Fate, we'd like to believe so.
Now, we just need to keep our promise to The Hollywood Reporter and release a few new shirts this week! It's starting to feel a little monkey, monkey, underpants over here. My brain is a wild jungle full of scary jibberish...
Thanks for the love, this is really fun for us.
This is the day! The Gilmore Girls shirts I’ve had on my mind for months are ready for you! We’re still finishing up a few designs, but there’s seven in the set right now and about a dozen+ more to come.
As the site suggests, Kindred Handicrafts is a place for us to create things from experiences we’ve loved and allows us to share them with you.
I love The Gilmore Girls.
I mean I LOOOOOOVE The Gilmore Girls! This summer I had a chance to attend The Gilmore Girls reunion at the ATX Television Festival and I thought nothing could top that. In fact, I told my husband it fell right behind our wedding and the birth of our three kids as the most memorable day of my life.
A few months later when the news of the Netflix revival stunned me, once again I didn’t think The Gilmore Girls could bring me any more joy. But, when we decided to create these shirts, it brought a newfound love for the show, its creators and cast as I scoured the series once again for a handful of my favorite moments. It’s been fun but now I’m even more excited to share them with you.
These Gilmore Girls shirts have been a labor of love inspired by my absolute favorite TV show. The real credit goes to Amy Sherman-Palladino for being brilliant and creating a fictional town we’d all love to live in with people we’d hope would be our friends. We can't wait to see what she comes up with next, 2016 is going to be a good year for Gilmore Girl fans.
Over the past few years my husband (yes, I know he’s a keeper) and I have watched the series many times and appreciate it more every time we see an episode. The Gilmore Girls have made mundane house chores exciting, rocking our babies to sleep even more enjoyable and it's made quiet nights in something to talk about.
We love the show for more reasons that I can count, but for me personally, it reminds me of the charm of New England and the many facets that keep us enamored with the east coast. Quaint towns with an eclectic group of people living in a spectacular community with complex but lovely relationships. Isn't that what we all want?
The Gilmore Girls is "feel good" TV that brings us to together with a world of fans who love it just as much as we do. I hope these shirts bring you a bit of happiness every time you put one on.
Thanks for stopping by! Sign up for our email list if you want to hear more. And, by all means, send us a note and tell us what you think! We’d love to hear your about your favorite people, places or things from Stars Hollow too.
Oy with the poodles already!
Trust us when we say, there's plenty to talk about here. Right now we're focused on getting the shop ready, but we'll be here soon to share a few of our favorite things.